Articles

The Emotional Q | The marketing and advertising strategy of using emotions to make an impact.

Emotional Marketing. By the term itself it says that it includes the strategy of marketing and advertising with the use of human emotions...

MARKET STRUCTURES | MARKETING | Micro Economics | Perfect Competition, Monopolistic Competition, Oligopoly, Monopoly

As you all know, market is an entity or the place where the sellers and the buyers meet to exchange goods or services for an equivalent...

TYPES OF BUSINESS ENTRIES INTO INTERNATIONAL MARKETING | CONSUMER MARKETS

1. Joint Venturing: A Joint Venturing is a kind of business arrangements in which two or more parties pool their resources for the...